Product Design : DL Asset Track

Background

DL Asset Track is the world’s most powerful Distributed Autonomous Organization (DAO) platform and allows businesses to perform Intercompany Information Exchange (IIE). It has been designed and developed in 2017 from the ground up, maintaining the highest standards when it comes to information security and ease of data exchange. The platform empowers organizations to configure and deploy a sophisticated, autonomous fintech enabled information supply chain with a built-in marketplace for all participating organizations.

💁🏻‍♂️ Task

Redesign existing DL Asset track platform for all the user type & roles. The platform is very heavy data driven based ob Blockchain technology serving for big giant companies like Walmart & used by more than 2000 users. The challenge is to restructure the given architecture of information, incease the usability & overall UX of platform for each user type.

Core Users

Store Mangers/Operators ( Male & Female ) - Age Group : 30 +

Carrier owners  ( Male & Female ) - Age Group : 30 +

⭐️ Redesign Objective

● To enhance the security and comfort better than the existing products in the market.

● To improve the overall appearance which users feel was less comfortable & accessible.

● To improve the user experience so that users can use the product effectively and minimise their cognitive load & task completion time.

● To maintain the design consistency as per design system and brand guidelines.

📊 Research & Analytics

I with 2 other designers did the hueristic  and intuition based evaluation of each screen in the user flow & gathered insights which gets later evaluated in our primary and secondary research.

We prepared set of Interview question related to particular user role and conducted user interview. Later, we framed the overall requirement and features to be enhanced and updated in redesign.  we read multiple article, also catch useful informations from online mediums and compile the research.

🧑🏻‍💼User Persona

We built persona for each user role which represent a user group, their needs, goals and frustration based on data collected from user research.

Analysing of existing platforms

To get the insights & trends, we did competitor analysis of supply chain solution, freight solution, shipment tracking & other types of similar existing platform in the market.

🖌 Identifying solution & Designing

We did the Product UI designing on Figma. While designing we faced many challenges in as we have restrict the designs within the business requirements & needs. Upon testing and the feedbacks that we had received, we did no. of iteration on the design & our final designs went through multiple internal/external stakeholders review sessions. Finally, after 2 months of hard work, we got our product design ready.

The Product design is subjected to company's right, can't share it on my portfolio. For further info, you can refer to DL Asset Track website